What does Campari taste like?

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Campari is a translucent dark red liqueur that’s most commonly drunk by itself as an aperitif (before a meal) or in cocktails like the Negroni. It’s made from herbs and fruit, and is often referred to as bitter. Campari is a proprietary recipe owned by one company, Campari Group, so there are no generic or “other brand” versions.

We have lots of Campari recipes. And you can order Campari online.

Bottle of Campari on table

Taste of Campari

A glass of Campari smells bitter in the way that orange rinds and bitter greens smell. Tasting it, however, reveals much more. The bitterness is still strong, at the start and again at the finish, but there are notes of sweet cherry and orange, and a spicy edge reminiscent of cinnamon. The longer you sip on it, the more apparent the sweetness becomes. But the bitter never goes away.

Close up of shot glass of Campari next bottle

The aftertaste is purely the bitterness. Of course, if you’re having it before a meal as it’s often served, you won’t taste that for long.

It’s definitely an acquired taste, but by the time I’d finished sipping a shot of it, I was starting to like it. Then again, I like arugula and other bitter flavors.

Close up of Campari label

The texture or mouthfeel is more silky than oily. It rolls around the tongue nicely. It has a moderately heavy feel, like a fruit juice.

Close up of label on back of Campari bottle

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Last Updated:

April 19, 2024